Chapter 5 “The Hedghog Concept”

You gotta love the Hedgehog.  The three circles being  PASSIONATE,  the BEST, and having ECONOMIC PROFIT.

Wanting to be the best is not enough.  You have to be capable of being the best.

Economic profit means you need to make a profit.  You can be the best producer of video tapes but if no one is buying them you do not fulfill the economic profit section.

Being passionate is not enough either.  Have you ever seen a passionate singer that can’t sing.  It is sad to witness.

All three circles must be present.  You may not be the best one to judge yourself on these three aspects.  Ask a friend, or maybe any enemy, for an honest opinion.

p.115 “The Council” is similar to the Advisory Groups that I use with my clients.  Please read characteristics of the Council and form your own.

The summaries at the end of the chapter are great if you don’t get a chance to read the chapter.

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